In the 60s and 70s

The catalogue became non-specialized, with household goods completing the ranges of clothing. Success was fast and the catalogue regularly increased its number of pages and copies. 3 Suisses was part of the mass prêt-à-porter movement with its catalogue becoming more and more representative of modern consumption and communication methods.
At the same time, it spearheaded new computer and telephone technologies in order to provide an effective service for its customers.

The Gift Objects activity was created in 1972 in Germany and then Austria, Belgium and France.